HARBOLNAS is Here! Optimize Your Smartphone and Electronics Sales Strategy with Data Insights

Written byVISION from SALT

24 Oct 2024

HARBOLNAS is Here! Optimize Your Smartphone and Electronics Sales Strategy with Data Insights

The HARBOLNAS (Hari Belanja Online Nasional) event is a prestigious occasion in Indonesia's e-commerce landscape. Held annually on December 12th (12.12), Harbolnas marks the peak promotional period for brands and sellers to boost their sales, especially in categories like smartphones and electronics.

To succeed during Harbolnas, having the right strategy is essential. Learn how data can be the key to effectively marketing your smartphone and electronics products and gain complete insights from e-commerce sales reports in Indonesia during Harbolnas. Read on to discover more!

In Indonesia's smartphone market, brand competition intensifies each year. According to Markethac’s research, during the Harbolnas 12.12 event in 2023, the iPhone captured a market share of 35.4%, a significant increase from the Harbolnas 11.11 event, which held just 26.3%.

Meanwhile, in the electronics sales data, household appliances such as rice cookers and other electronic products saw a considerable market share. Philips rice cookers, for instance, experienced a fourfold increase in sales during Harbolnas 12.12 compared to Harbolnas 11.11.

This data highlights the importance of understanding product trends and sales data to maximize opportunities during Harbolnas.

As an e-commerce insights tool, Markethac provides comprehensive data on sales trends across more than 10 categories, including smartphones and electronics.

Markethac offers access to 50 million data points from various leading e-commerce channels, available in real-time via a single dashboard. Here are some of Markethac’s key features:

  • Market Share and GMV
    This feature displays the market share and Gross Merchandise Value (GMV) of top brands and products, allowing you to see how your brand stacks up against competitors.
  • Best Time for Promotions
    Markethac provides insights into the best flash sale timings to help you choose the optimal moments for promotions.
  • E-Commerce Channel Performance Comparison
    This feature allows you to compare the performance of different e-commerce channels, helping you craft the best strategy for each platform.

Ahead of the remaining Harbolnas events in 2024, Markethac has released the Harbolnas 11.11 and 12.12 2023 reports for smartphones and electronics.

These reports offer crucial insights to guide sellers in refining their sales strategies during Harbolnas. Inside the report, you will find data on:

  • Sales comparison between Harbolnas 11.11 and 12.12
  • Top channels for smartphone & electronics sales
  • GMV and market share of leading smartphone & electronics brands
  • Peak flash sale hours on e-commerce channels
  • Harbolnas hacks to optimize sales on each e-commerce platform

Get the full Harbolnas 11.11 and 12.12 report for smartphones and electronics to prepare for the upcoming Harbolnas competition! Stay tuned for more editions of the Harbolnas 11.11 and 12.12 report coming soon.

Click the link below to download the report:
Harbolnas Hack: Insights to Boost Your E-Commerce Strategy - Electronic & Smartphone Category

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