VISION from SALT

A Digital Marketing Communication Strategist who is an expert in digital marketing, especially Website Optimization through SEO and Digital Advertising, enjoys sharing insights about developing Websites & Mobile Apps, Artificial Intelligence (AI), and other Technology Developments.

SALT x Telkomsel's Strategic Collaboration Brings Dunia Games to Win Prestigious Awards

SALT x Telkomsel's Strategic Collaboration Brings Dunia Games to Win Prestigious Awards

Telkomsel has again made a significant mark on the international stage by winning two prestigious awards at the Asian Technology Excellence Awards 2024 in Bangkok.Telkomsel received the "Indonesia Technology Excellence Award in the Gaming" and "Indonesia Technology Excellence Award in the Telecommunications" for the innovative technologies implemented to enhance its digital services.Interestingly, one of these awards, which was won in the gaming category, resulted from a strategic collaboration between Telkomsel and its technology partner, SALT.Technology as the Driving Force of Telkomsel's Digital ServicesAs a company continuously innovating in the digital industry, Telkomsel reaffirms its vision by leveraging robust digital technology to support various platform developments, including Dunia Games.Dunia Games is Telkomsel's gaming media platform and digital ecosystem, offering content and various purchasing services for gamers across Indonesia.With a vision of becoming the central gaming ecosystem in Indonesia, Dunia Games has now grown into one of the largest gaming platforms, powered by advanced development in collaboration with SALT Technology.Innovating the Dunia Games Ecosystem Through TechnologyTelkomsel's success in winning the award, particularly in the gaming category, is inseparable from the presence of technology as the backbone of its digital services.Behind the successful innovation of Dunia Games, SALT technology played a significant role as Telkomsel's Partner in building and developing the digital platform . Some of the notable technological developments include:A. Building the Technology Foundation of the E-sports EcosystemIn building the technology foundation for Dunia Games, SALT applied a holistic approach focusing on scalability, security, and high performance.As a trusted e-sports ecosystem platform, Dunia Games requires a robust platform to support high traffic and intensive usage. SALT designed a system that is not only resilient, but also capable of quickly adapting to changes and growth.Key components of this technology foundation include:Robust platform and data securityPerformance optimization for stabilityContinuous Integration/Continuous Deployment (CI/CD) capabilitiesB. Developing Microservices ArchitectureTo improve Dunia Games's flexibility and scalability, SALT implemented a modern approach through microservices architecture. This not only enables Dunia Games to grow rapidly, but also makes it more efficient in terms of resource management and operations.Implementing microservice architecture involves separating key services such as payments, user login, game content management, and tournament management into independent modules. Each will be managed and developed separately but remain integrated with each other.These developments consider the diverse services provided, the growing user base, and the numerous integrations of Dunia Games that require a stable and independent system.C. Developing Innovative E-sports Ecosystem FeaturesIn addition to building a solid technology foundation and implementing microservices architecture, SALT technology also played a key role in developing advanced features designed specifically to enhance the gaming experience on the Dunia Games platform.These innovative features were created to provide significant added value for users, enrich the gaming ecosystem, and support the growth of the gaming community in Indonesia.Examples of innovative features developed include:In-game Purchase FeaturesTournament and E-Sports FeaturesSocial and Community FeaturesExclusive Content and Special OffersA Warm Congratulatory Message from SALT to TelkomselIn light of this achievement, SALT congratulates Telkomsel for winning prestigious awards at the Asian Technology Excellence Awards 2024.This recognition is a testament to Telkomsel's commitment to advancing the digital industry, particularly in gaming, and highlights the importance of collaboration with technology partners such as SALT.Looking ahead, SALT remains committed to supporting Telkomsel's ambitious vision of strengthening its position as a technology pioneer in Indonesia, not only in the gaming industry but also across other digital sectors.With collaboration and a commitment to innovation, let's embrace a digital future together with SALT, guiding your business toward sustainable success.Click the banner below to connect with us and embark on a remarkable transformation journey for your business!

HARBOLNAS is Here! Optimize Your Smartphone and Electronics Sales Strategy with Data Insights

HARBOLNAS is Here! Optimize Your Smartphone and Electronics Sales Strategy with Data Insights

The HARBOLNAS (Hari Belanja Online Nasional) event is a prestigious occasion in Indonesia's e-commerce landscape. Held annually on December 12th (12.12), Harbolnas marks the peak promotional period for brands and sellers to boost their sales, especially in categories like smartphones and electronics.To succeed during Harbolnas, having the right strategy is essential. Learn how data can be the key to effectively marketing your smartphone and electronics products and gain complete insights from e-commerce sales reports in Indonesia during Harbolnas. Read on to discover more!Competition in Indonesia's Smartphone and Electronics MarketIn Indonesia's smartphone market, brand competition intensifies each year. According to Markethac’s research, during the Harbolnas 12.12 event in 2023, the iPhone captured a market share of 35.4%, a significant increase from the Harbolnas 11.11 event, which held just 26.3%.Meanwhile, in the electronics sales data, household appliances such as rice cookers and other electronic products saw a considerable market share. Philips rice cookers, for instance, experienced a fourfold increase in sales during Harbolnas 12.12 compared to Harbolnas 11.11.This data highlights the importance of understanding product trends and sales data to maximize opportunities during Harbolnas.Boost Sales During Harbolnas with E-Commerce Insights from MarkethacAs an e-commerce insights tool, Markethac provides comprehensive data on sales trends across more than 10 categories, including smartphones and electronics.Markethac offers access to 50 million data points from various leading e-commerce channels, available in real-time via a single dashboard. Here are some of Markethac’s key features:Market Share and GMVThis feature displays the market share and Gross Merchandise Value (GMV) of top brands and products, allowing you to see how your brand stacks up against competitors.Best Time for PromotionsMarkethac provides insights into the best flash sale timings to help you choose the optimal moments for promotions.E-Commerce Channel Performance ComparisonThis feature allows you to compare the performance of different e-commerce channels, helping you craft the best strategy for each platform.Learn Harbolnas Insights to Boost Your SalesAhead of the remaining Harbolnas events in 2024, Markethac has released the Harbolnas 11.11 and 12.12 2023 reports for smartphones and electronics.These reports offer crucial insights to guide sellers in refining their sales strategies during Harbolnas. Inside the report, you will find data on:Sales comparison between Harbolnas 11.11 and 12.12Top channels for smartphone & electronics salesGMV and market share of leading smartphone & electronics brandsPeak flash sale hours on e-commerce channelsHarbolnas hacks to optimize sales on each e-commerce platformDownload the Exclusive Harbolnas 11.11 and 12.12 Report for Free!Get the full Harbolnas 11.11 and 12.12 report for smartphones and electronics to prepare for the upcoming Harbolnas competition! Stay tuned for more editions of the Harbolnas 11.11 and 12.12 report coming soon.Click the link below to download the report:Harbolnas Hack: Insights to Boost Your E-Commerce Strategy - Electronic & Smartphone Category