Unveiling the Success Secret to Effective Product Descriptions in Online Business

Design Systems have become a modern framework commonly used in designing digital business products. But what if SALT could offer a solution that goes far beyond that?Introducing "Twilight", a comprehensive design system solution from SALT that can accelerate the creation of digital products (platforms) in just minutes—from the initial design phase to product development.So, what exactly is the Twilight Design System framework? Let’s dive into the details in this article!What is Twilight Design System?In our previous article, we discussed how a Design System is a set of standards and guidelines used to manage design consistency throughout a product's development.Twilight Design System, however, is an Innovative Framework introduced by SALT as a comprehensive and modular solution, specifically designed for organizations that aim to streamline their design processes and make their development workflows more efficient.Built with the core concept of "Digital Product Experience Design," Twilight leverages a Token-based Design System approach that enables businesses to develop digital products much faster than common design systems.This system's main focus is flexibility, scalability, and ease of use throughout all stages of design and product development, whether for small projects or large enterprise applications.Twilight is not just a typical visual guide; it also includes functional components with clear interactions, all while adhering to global WCAG (Web Content Accessibility Guidelines). For example, we ensure that the entire website meets AA-level Compliance and AAA-level Color contrast standards with a minimum ratio of 7:1.With Twilight's adoption, design and development teams can work more efficiently, reduce communication overhead, and improve overall user quality while adhering to the highest standards in digital product development.The Principles of Twilight Design SystemThe principles behind Twilight are built on three key pillars:a) SimplicityTwilight is designed to make it easy for any team to understand and implement design principles without requiring complex technical training.The system provides ready-to-use foundational components that can be immediately applied, reducing the time needed to create design elements from scratch.b) ScalabilityOne of the biggest challenges in product development is creating design solutions that can adapt to the growth of a project.Twilight facilitates the development process from initial prototypes to more complex applications. Whether it’s for a rapidly growing startup or a large enterprise with multiple teams and projects, Twilight ensures that every design element remains consistent and scalable without limitations.c) Inclusive, Yet AccessibleIn the design world, it’s essential to ensure user interfaces are accessible to all, including those with physical or sensory impairments.That’s why Twilight prioritizes not just aesthetics but also accessibility, integrating inclusive design principles to ensure that every user can interact comfortably with the interface. Target Audience for Twilight Design SystemWe believe Twilight is ideal for organizations of all sizes, from startups to large enterprises.For Startups, Twilight provides the advantage of a clear structure, allowing small teams to work more efficiently and stay organized from the get-go.For Large Enterprises, which often have multiple teams and large-scale projects, Twilight enables seamless team integration and the creation of a cohesive design ecosystem, even as projects evolve and change.Why the Twilight Design System MattersAmong the many benefits gained by adopting Twilight by SALT, here are three key reasons why a design system is so crucial:a. Consistency in Team CollaborationBy adopting Twilight, design and development can flow more smoothly across teams, reducing the potential for visual or functional inconsistencies between different parts of an app or website. This ensures that users experience a consistent and professional interface throughout the platform.b. Scalability for Growing ProjectsIn large, evolving projects, Twilight allows the addition of new elements without disrupting the existing design structure. Pre-built components can be easily adjusted and reused, boosting efficiency as business needs change. c. Accelerating Development with a Lighter Cognitive LoadTwilight's reusable components, along with clear documentation on their usage, help teams reduce development time. This also lightens the team's cognitive load, as they don’t need to focus on small details that have already been standardized.Steps to Adopt Twilight in Team WorkflowBefore diving into the steps of adopting Twilight, there are three key features of a design system that must be in place first:Modular Components, are ready-to-use components that can be customized for different projects.Cross-Platform Compatibility, ensures the system works seamlessly on the web, mobile, and desktop.Visual and Interaction Guidelines, to maintain consistency and provide an optimal user experience, ensuring interactions with the interface feel intuitive and efficient.Next, adopting the Twilight Design System into your team’s workflow should be approached systematically. Here are the 4 key steps to follow:Define Design Needs and Priorities Start by assessing which areas of your project would benefit the most from Twilight. Consider which design elements are used most frequently and determine if Twilight can simplify their implementation across all platforms.Set Up the Twilight Design System Here’s what you’ll need to prepare:Build a Component Library, a collection of reusable design elements such as buttons, forms, navigation, and more.Create a Style Guide, including typography, sizes, color schemes, and other brand guidelines.Document the Process, by saving all assets and guidelines in a centralized repository for easy access and consistency.Train Your Team on Twilight System Proper training is essential to ensure all team members, designers and developers understand how Twilight works and how to maximize its use in their daily tasks.Gradually Integrate Twilight Adoption doesn’t have to happen overnight. Start with smaller projects or sections of a more extensive application, then gradually scale the use of Twilight to a broader design system as you get more comfortable.Follow Other Best Practices Some ongoing practices for maintaining Twilight Design System include:Version ControlFeedback LoopsPeriodic AuditsCollaboration AdjustmentAdopting Twilight requires tools and resources to support the process. The good news is that Twilight can be integrated with popular design tools like Figma, Sketch, and Storybook, making the transition seamless for teams already using these platforms.You can maintain your familiar workflow while introducing a more efficient design system.Overcoming Challenges in Implementing a Design SystemIn general, there are two key challenges businesses face when implementing Twilight into their system:Resistance to Change One of the main challenges when adopting a new design system is resistance to change, especially from the team. It’s crucial to highlight the real benefits of using Twilight, such as improved efficiency, consistency, and a better overall user experience.Initial Integration Hurdles The initial integration phase often brings technical issues or incompatibilities with existing systems. The best solution is to run pilot tests to identify and address potential problems before a full-scale implementation.A Brief Case Study of Twilight ImplementationIn the context of Twilight Design System, the utility-first approach can be seen as the design system itself.This framework provides a set of pre-defined classes for creating consistent designs, and the configuration files allow developers to customize the design system to meet their specific needs.This flexibility ensures that a consistent and scalable design can be maintained whether you're working on a small startup project or a large enterprise application.In conclusion, the Twilight Design System is not just a theoretical concept but has been successfully applied across SALT's client platforms to create exceptional user experiences.As a case study, one of SALT's clients in the Financial Services Industry (FSI), Pegadaian, successfully implemented Twilight to develop their website platform in just minutes, using a token-based system approach.This development extended across multiple platform channels, including the main domain (Pegadaian.co.id), supporting domain (Sahabatpegadaian.co.id), microsite (Digital Service), and other landing pages, while maintaining consistency—even when scaling the platform.Questions about Twilight Design Systema. What is the Twilight Design System Introduced by SALT?Twilight Design System is an innovative design framework developed by SALT to help companies create more structured and consistent user experiences, while streamlining the development process without compromising on results or quality.b. Why Does the Twilight Design System Matter?There are three main reasons why Twilight is so important and a true game-changer in the design and development of digital products: Consistency in Team Collaboration, Scalability for Growing Projects, and Faster Development with a Lighter Cognitive Load.c. What Industries will Benefit the Most from the Implementation of Twilight Design System?Twilight will be highly beneficial for businesses and industries that rely on technology, such as e-commerce, Software-as-a-Service (SaaS), e-learning, and more. It is also ideal for startups and large enterprises with multiple teams and rapidly growing projects.d. Is Twilight Suitable for Startups?Yes, Twilight is an excellent choice for startups looking to build a structured design system quickly, without sacrificing flexibility or scalability.e. What's the Best Way to Measure Twilight's Success?Success can be measured by how consistent and efficient the team’s workflow becomes, the speed at which projects are executed, and how the design system enhances the user experience across various platforms.Key TakeawaysTwilight Design System is an innovative solution by SALT, designed to help businesses create consistent and structured user experiences at any scale.With core principles such as simplicity, scalability, and inclusivity, Twilight enables teams to work more efficiently and stay organized. It speeds up the design and development cycle without compromising quality, making it an ideal choice for various types of projects, from startups to large enterprises.By adopting Twilight, your company will not only gain a more efficient design system but also deliver exceptional user experiences across platforms, thanks to its superior quality.As a Technology Developer & System Integrator, SALT can be your strategic partner in implementing the best and most relevant Design System aligned with your business goals.Let’s explore the range of services offered by SALT and start your transformation journey with us by clicking the banner below!

Telkomsel has again made a significant mark on the international stage by winning two prestigious awards at the Asian Technology Excellence Awards 2024 in Bangkok.Telkomsel received the "Indonesia Technology Excellence Award in the Gaming" and "Indonesia Technology Excellence Award in the Telecommunications" for the innovative technologies implemented to enhance its digital services.Interestingly, one of these awards, which was won in the gaming category, resulted from a strategic collaboration between Telkomsel and its technology partner, SALT.Technology as the Driving Force of Telkomsel's Digital ServicesAs a company continuously innovating in the digital industry, Telkomsel reaffirms its vision by leveraging robust digital technology to support various platform developments, including Dunia Games.Dunia Games is Telkomsel's gaming media platform and digital ecosystem, offering content and various purchasing services for gamers across Indonesia.With a vision of becoming the central gaming ecosystem in Indonesia, Dunia Games has now grown into one of the largest gaming platforms, powered by advanced development in collaboration with SALT Technology.Innovating the Dunia Games Ecosystem Through TechnologyTelkomsel's success in winning the award, particularly in the gaming category, is inseparable from the presence of technology as the backbone of its digital services.Behind the successful innovation of Dunia Games, SALT technology played a significant role as Telkomsel's Partner in building and developing the digital platform . Some of the notable technological developments include:A. Building the Technology Foundation of the E-sports EcosystemIn building the technology foundation for Dunia Games, SALT applied a holistic approach focusing on scalability, security, and high performance.As a trusted e-sports ecosystem platform, Dunia Games requires a robust platform to support high traffic and intensive usage. SALT designed a system that is not only resilient, but also capable of quickly adapting to changes and growth.Key components of this technology foundation include:Robust platform and data securityPerformance optimization for stabilityContinuous Integration/Continuous Deployment (CI/CD) capabilitiesB. Developing Microservices ArchitectureTo improve Dunia Games's flexibility and scalability, SALT implemented a modern approach through microservices architecture. This not only enables Dunia Games to grow rapidly, but also makes it more efficient in terms of resource management and operations.Implementing microservice architecture involves separating key services such as payments, user login, game content management, and tournament management into independent modules. Each will be managed and developed separately but remain integrated with each other.These developments consider the diverse services provided, the growing user base, and the numerous integrations of Dunia Games that require a stable and independent system.C. Developing Innovative E-sports Ecosystem FeaturesIn addition to building a solid technology foundation and implementing microservices architecture, SALT technology also played a key role in developing advanced features designed specifically to enhance the gaming experience on the Dunia Games platform.These innovative features were created to provide significant added value for users, enrich the gaming ecosystem, and support the growth of the gaming community in Indonesia.Examples of innovative features developed include:In-game Purchase FeaturesTournament and E-Sports FeaturesSocial and Community FeaturesExclusive Content and Special OffersA Warm Congratulatory Message from SALT to TelkomselIn light of this achievement, SALT congratulates Telkomsel for winning prestigious awards at the Asian Technology Excellence Awards 2024.This recognition is a testament to Telkomsel's commitment to advancing the digital industry, particularly in gaming, and highlights the importance of collaboration with technology partners such as SALT.Looking ahead, SALT remains committed to supporting Telkomsel's ambitious vision of strengthening its position as a technology pioneer in Indonesia, not only in the gaming industry but also across other digital sectors.With collaboration and a commitment to innovation, let's embrace a digital future together with SALT, guiding your business toward sustainable success.Click the banner below to connect with us and embark on a remarkable transformation journey for your business!

The HARBOLNAS (Hari Belanja Online Nasional) event is a prestigious occasion in Indonesia's e-commerce landscape. Held annually on December 12th (12.12), Harbolnas marks the peak promotional period for brands and sellers to boost their sales, especially in categories like smartphones and electronics.To succeed during Harbolnas, having the right strategy is essential. Learn how data can be the key to effectively marketing your smartphone and electronics products and gain complete insights from e-commerce sales reports in Indonesia during Harbolnas. Read on to discover more!Competition in Indonesia's Smartphone and Electronics MarketIn Indonesia's smartphone market, brand competition intensifies each year. According to Markethac’s research, during the Harbolnas 12.12 event in 2023, the iPhone captured a market share of 35.4%, a significant increase from the Harbolnas 11.11 event, which held just 26.3%.Meanwhile, in the electronics sales data, household appliances such as rice cookers and other electronic products saw a considerable market share. Philips rice cookers, for instance, experienced a fourfold increase in sales during Harbolnas 12.12 compared to Harbolnas 11.11.This data highlights the importance of understanding product trends and sales data to maximize opportunities during Harbolnas.Boost Sales During Harbolnas with E-Commerce Insights from MarkethacAs an e-commerce insights tool, Markethac provides comprehensive data on sales trends across more than 10 categories, including smartphones and electronics.Markethac offers access to 50 million data points from various leading e-commerce channels, available in real-time via a single dashboard. Here are some of Markethac’s key features:Market Share and GMVThis feature displays the market share and Gross Merchandise Value (GMV) of top brands and products, allowing you to see how your brand stacks up against competitors.Best Time for PromotionsMarkethac provides insights into the best flash sale timings to help you choose the optimal moments for promotions.E-Commerce Channel Performance ComparisonThis feature allows you to compare the performance of different e-commerce channels, helping you craft the best strategy for each platform.Learn Harbolnas Insights to Boost Your SalesAhead of the remaining Harbolnas events in 2024, Markethac has released the Harbolnas 11.11 and 12.12 2023 reports for smartphones and electronics.These reports offer crucial insights to guide sellers in refining their sales strategies during Harbolnas. Inside the report, you will find data on:Sales comparison between Harbolnas 11.11 and 12.12Top channels for smartphone & electronics salesGMV and market share of leading smartphone & electronics brandsPeak flash sale hours on e-commerce channelsHarbolnas hacks to optimize sales on each e-commerce platformDownload the Exclusive Harbolnas 11.11 and 12.12 Report for Free!Get the full Harbolnas 11.11 and 12.12 report for smartphones and electronics to prepare for the upcoming Harbolnas competition! Stay tuned for more editions of the Harbolnas 11.11 and 12.12 report coming soon.Click the link below to download the report:Harbolnas Hack: Insights to Boost Your E-Commerce Strategy - Electronic & Smartphone Category

The E-Commerce Mega Day 10.10 is an Indonesian online shopping event that takes place on October 10th each year. During this event, online retailers offer massive discounts and promotions on a wide variety of products. It's a popular time for consumers to purchase items such as electronics, smartphones, beauty products, et cetera.How can the E-Commerce Mega Day 10.10 Boost Your Product Sales?To effectively harness the potential of this event, it's essential to analyze the sales data from previous years. This data can provide valuable insights for businesses to understand price ranges and marketing channel effectiveness.The 2023 E-Commerce Mega Day sales data reveals crucial trends for 2024 promotional strategies. Understanding these purchasing patterns helps you, as sellers, target the right segments and optimize promotions. In this downloadable Data report, you will learn about:Data-Driven StrategiesAnalyze previous year's sales data to identify top-selling products. Tailor your strategies accordingly to optimize results.Effective ChannelTo effectively reach your target audience, it's crucial to identify the most appropriate channels for your product.Prime Time for Sales and PromotionsTiming your sales and promotions correctly can greatly improve your marketing resultsThe data report, sourced from MarketHac, is based on their extensive expertise in analyzing E-Commerce Mega Day 10.10 data from 2023.MarketHac: Your Partner for E-Commerce SuccessMarketHac is a powerful platform that offers comprehensive e-commerce sales data, empowering businesses to optimize their product offerings, marketing strategies, and overall performance.How MarketHac Can Help Your Business GrowHighest CoverageMarketHac continuously expands its coverage to include more major e-commerce channels, especially TikTok Shopping.Understand Your CompetitionGain insights into the entire marketplace, not just your brand stores. Monitor competitors and take informed actions.Identify Growth OpportunitiesMaximize revenue through partnerships, product innovation, and optimized marketing.With MarketHac, you can take your e-commerce business to the next level and achieve sustainable success.MarketHac Features at Every StageStreamline your platform operations: onboard users, process payments, and distribute funds seamlessly.1. Understand Your Category InsightsMeasure Your Category Growth PotentialGain a comprehensive understanding of Indonesia's top e-commerce platforms by analyzing sales data across various timeframes and product categories.Find Out What Sells WellAnalyze the sales contribution of each subcategory to your overall category performance and identify the most popular product pack sizes among your customers.Understand When and Where to Push Your Product Strategy and ActivitiesLeverage category seasonalities to strategically promote your products in the most effective markets.2. Gain a Competitive Edge on Promotions & SalesMap Competitors' Promotional ActivitiesCollect and analyze data on competitor's promotional activities.Monitor and Compare Flash Sale ImpactEvaluate the effectiveness and identify the benefits of flash sale strategies for you and your competitors.Understand the Impact of Every Promo Type and FeatureMonitor and analyze the impact of promotions such as discount bundle offers and free shipping.3. Track Your Product DiscoverabilityFind Out How Widely Available Your Products AreUnderstand where your products are selling well and where you need to improve your distribution strategy.Never Miss Out on Potential Sales Due to Out of StockGain real-time visibility into your inventory levels.Identify the Most Effective Keywords with Keyword RecommendationProvide real-time visibility into your inventory levels.4. Monitor Brand and Product PerformanceMonitor Your Own Brands and CompetitorsIdentify areas where your brand excels and areas where it lags behind competitors.Identify and Out-Perform Your Products' Head-to-Head RivalsStand out in a crowded market with deep-dive insights into every listing monitored.Compare Your Brands Side-by-Side Against CompetitorsIdentify areas where your brands need to improve to gain a competitive edge.Gain valuable insights into October 2023 E-commerce Sales Data to optimize your strategies in 2024 for the upcoming E-Commerce Mega Day 10.10.Visit MarketHac today via the link below to explore the data and develop effective strategies for maximizing your sales.Download:Markethac E-Commerce Data Insights - Mega Day (10.10) >>