FMCG

Go Beyond Rewards, Build Meaningful Relationships

  • Client: Nutricia
  • Year: December 2018
  • Platform: Website, Mobile App (Android)
  • Services: UX
    Loyalty Point
    CMS
    User Profile Tracking
    Marketing Automation

Client Overview

Nutricia is a specialist in the field of nutrition fulfillment in the early stages of life since 1987. Nutricia has a long history in the field of nutrition since 1896 in the Netherlands. Nutricia invests in various researches and development programs through partnerships with parents, health practitioners, universities and government institutions around the world including Indonesia.

Nutricia is part of Danone Nutricia Early Life Nutrition. Danone is one of the largest food and beverage companies in the world whose mission is to provide health to as many people as possible and operates in 160 countries with more than 100.000 employees around the world.

Goal

“To build a comprehensive membership program with loyalty points, product and recipe guides, ask an expert which includes allergy test and everything you need to know about pregnancy, baby and toddler”

Challenges

To provides such capabilities and features to its members, Nutricia is faced with many challenges for sure, understanding member motivation is the key component of a successful retention program. Since not all members are going to share the same interests towards what is offered by Nutricia, therefore it can be overwhelming for some member. But, when it is done right, it will create meaningful relationships with customers.

Solution

SALT managed to tackle all of the above challenges, we provide solutions on the UX, loyalty point, CMS, user profile tracking and marketing automation using the latest technologies. The key to providing the best experience for each and every member is in the user-friendliness of its website and mobile app, the way its structure made it easy to find just the right information you need and relevant to you, we also made the loyalty program structured as easy as possible to understand.

Result

Nutricia through its Bebeclub and Nutriclub program have been reaping the rewards in the form of engagement with its customers, driving loyalty up through the roof with its highly innovative membership program, it is fair to say that what they offer to customers is way beyond rewards, it’s a meaningful relationship that their members surely will remember.

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