Case Study

TELCO

Rebranding and Revamping Done Right

  • Client: Indosat Ooredoo
  • Year: December 2018
  • Platform: Website
    Mobile App (iOS & Android)
  • Services: CMS
    User Profile Tracking
    Marketing Automation

Client Overview

Indosat is originally established in Indonesia as a Foreign Investment Company in 1967, bought and fully owned by Indonesian government in 1980. In 2001, the company established PT Indosat Multimedia Mobile (IM3) that pioneered with its mobile operator GPRS network and multimedia services in Indonesia. The company underwent a name change in 2015, now the company is known as Indosat Ooredoo.

Indosat Ooredoo is one of Indonesia’s largest telecommunications networks and services provider, they are committed to making Indonesia a better digital world.

Goal

“Rebranding and revamp company’s website and mobile apps from Indosat to Indosat Ooredoo”

Challenges

Without a doubt, rebranding is inherently challenging, especially for a brand that has been known for many years like Indosat. In today’s business landscape where competition is so high, rebranding is never easy. The need for excellent ideas and perfect execution is the key to bring a new vision to life, this kind of case needs to be approached with a fresh mindset, everything has to be better, the user experience needs to be better, and it can’t be slightly better, instead it has to be way better than everyone's expectation.

Solution

SALT managed to successfully rebrand Indosat to Indosat Ooredoo, we assist their technological needs in the transformation process such as CMS, user profile tracking and marketing automation. Those reinforcements in their technological part allow them to be aligned in today’s market.

Result

The transformation resulted in 24.7% increase in the number of subscribers, from 54.6 million in 2014 to 68.5 million in 2015. The beautifully designed website also won multiple awards such as International Gold Stevie Awards 2015 and Best Website Multinational Corporation by Berita Satu 2015.

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