Case Study

BANKING

Finding Real Leads Through Digital Assets Strategic Revamp

  • Client: BTPN
  • Year: December 2018
  • Platform: Website
  • Services: CMS
    User Profile Tracking

Client Overview

Bank BTPN is a foreign exchange bank and is a merger between PT Bank Tabungan Pensiunan Nasional Tbk (BTPN) and PT Bank Sumitomo Mitsui Indonesia (SMBCI)

Bank BTPN is focusing to serve the mass market segment comprising of retirees, micro, small and medium enterprises (MSME) and mass market; the consuming class segment; and corporate segment. The business focuses are supported by Bank BTPN business units including BTPN Sinaya – a financing business unit, BTPN Purna Bakti – a business unit focusing to serve retirees, BTPN Mitra Usaha Rakyat – a business unit focusing on micro businesses, BTPN Mitra Bisnis – a business unit focusing on serving small and medium enterprises, BTPN Wow! – a financial inclusiveness focusing on the unbanked segment, Jenius – a digital banking platform serving the consuming class segment, and a corporate business unit which focuses on serving national, multinational and Japanese companies.

Goal

“Revamping BTPN’s main digital touch point to make it relevant in today’s market, stay in the competition and improve company’s performance”

Challenges

Every once in a while, a website needs to be redecorated, the ever-changing trends in web design can leave us outdated if we did not take actions about it, thus making it harder for our business to stay in the game, especially in today’s market. Revamping an old website is not just about a fresh coat of paint, instead, we need to capture company’s vision which is to “Improve the significance of every Indonesian” and bring it to life through their main digital touch point and make sure the message is delivered. As we perceived BTPN as a pension savings bank, it is a challenge for sure to steer away from an old-fashioned image to embrace the digital era in the banking industry.

Solution

By working together with SALT, BTPN managed to deliver a captivating web design which is perfect for their audience, as we assist them in their technological development such as CMS and user profile tracking with the latest technology while maintaining the user-friendliness to convey the best experience for their customers.

Result

BTPN have successfully improved their online presence through their new digital touch point while maintaining the uniqueness of BTPN as a local bank that preserves Indonesian culture. BTPN has continued to improve its business performance ever since.

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