Case Study

FMCG

Interactive Product Management to Increase Sales

  • Client: Bosch
  • Year: December 2018
  • Platform: Mobile App (iOS & Android)
  • Services: CMS
    UX/UI

Client Overview

Bosch has been present in Indonesia since 1919. In May 2008, the company established its subsidiary PT Robert Bosch in Jakarta with branch offices today in Surabaya, Medan, Balikpapan, Semarang and Bali.

Bosch Indonesia provides a wide range of technological products and solutions including components, diagnostic tools and equipment for automotive, drive and control hydraulic solutions, packaging technology, home appliances, power tools, security systems, and heating solutions.

Goal

“Bosch wants to develop an intuitive mobile app to help the sales team in explaining the company’s products better to its customers, a mobile app that acts as marketing tools”

Challenges

When a business grows it becomes inevitable that product information becomes scattered, duplicated and siloed, especially a company that offers products to a wide variety of businesses. With so many products to offer, Bosch sales team is faced by a challenge in presenting the product information to its customers. This is sure will lead to confusion if not managed properly, when the sales team failed to explain the product properly, there is a chance that potential customers become hesitant and that is not good for business.

Solution

SALT manages to deliver a robust solution for Bosch’s problem, we provide the latest technology in CMS to tackle their challenge, as well as a great UX/UI in the mobile app to ensure its user-friendliness so that the sales team can utilize the app and make their work life easier. We make sure that it’s easy to find a specific product with all of the information needed. The app is built based on the IONIC framework.

Result

With the mobile app, the sales team now can explain Bosch’s products informatively with ease. Ensuring great communication between the sales team to its potential customers and help them to make the deal happens.

  • PREVIOUS ON FMCG

    OFFICE CHOICE AUSTRALIA

     
CONNECT

EXPERIENCE OUR TECHNOLOGY SOLUTION FIRST HAND

Drop us an email at hello@salt.id or fill out the contact form to get the ball rolling, or just to say hello

SAY HELLO TO US
Call or just pay us a visit at
+62 21 5367 7055
Jl. Lapangan Bola No.6 Block C-D
Kebon Jeruk, Jakarta Barat 11530
Indonesia