Case Study

INSURANCE

Gamification to Improve Agents Productivity

  • Client: AIA Financial
  • Year: December 2018
  • Platform: Mobile Apps (iOS)
  • Services: CMS
    UI/UX

Client Overview

AIA in Indonesia is a subsidiary of AIA Group. AIA offers a variety of insurance products, including insurance under Sharia principles, which include life insurance, health insurance, personal accident insurance, insurance associated with the investment, employee welfare programs, severance programs, and Pension Fund programs (DPLK). These products are marketed by more than 10,000 experienced and professional salespeople through various distribution channels such as agency, Bancassurance and Corporate Solutions (Pension & Employee Benefits).

Goal

“Improve internal communications among agents, and tracking agent steps in an innovative way through gamification”

Challenges

Lack of communications among team member surely can lead to deterioration in productivity which is not good for business, many organizations failed to effectively develop a portal, not because of the absence of benefits in using it but due to the minimal understanding of what the business requirements are, such portals should be developed to make the users’ work- lives easier, the experience generated should be great to encourage the use of it.

Solution

SALT & AIA working together to create a mobile app with the best user experience for their agents, as we give assistance to them with their UX/UI and CMS needs, we successfully developed a portal that is inviting to use, one of the most innovative solutions to help agents track their steps are through gamification so that they can monitor their performance in a fun way.

Result

The innovative web portal resulted in improved communications, encourage collaboration among agents, better productivity has been driving business performance up ever since. As tracking steps made easy, the work-lives of the agents are improving while provides monitoring to their performance at the same time, helping them to achieve their target.

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